The process of arranging ideas and visuals to be consumed, interpreted, & look badass is something that happens everyday for me.
Critical judgment on aesthetic value started early in life for “Little Derek.” At the ripe age of 7 I can remember leaving the theater after watching the movie “Pocahontas” complaining about the illustration style and animation. Things like the jagged-edged characters and over simplified atmospheres didn’t mesh with what my little brain expected from an animated Disney film.
Some people would look at their child and assume one of two things: 1) This kid is crazy or 2) we have an artist on our hands. Luckily my parents embraced and encouraged this strange child and 19 years later I get to make things right in the world every day.
The thing they don’t tell you in art school is that once you have this tuned sense for order and aesthetic, it isn’t something you turn on at 9am when you stroll into work and off again when you shut down your computer for the day. It seeps into everything you do. Everything you see is now categorized as good or bad design.
The things I interact with are now subject to judgment. Things like a Doctor Who Tardis windows start orb, Zoidberg keycap for my keyboard, purely aesthetic upgrades to my scooter, stickers go on everything, a custom built bike (just to prove to myself that I could), gaming headset that matches my gaming PC….everything is subject to my criticism and I find a way to make it mine.
This outlook is thankfully paired with a hands-on DIY mentality that allows me to make things right in my little world. From the first client meeting establishing what the goal of the project is, the wheels are always turning. This has enabled to me to being able to contribute to the creative process in ways only a person consumed with the idea of aesthetic can, and helped me form opinions and ideas that I can be passionate about and execute in a way that will blow the client away.
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