Mercury partnered with ad agency GRA | MATR to create a companion video series for a digital campaign the agency built to boost the HP/CDW sales team incentive program. Our creative team concepted an animation series featuring fun and informative characters who highlighted HP products and sales incentives while entertaining the young male audience. The goal of the videos and the overall agency campaign was to increase program participation and overall HP sales by the CDW sales team. The new creative and clever direction quickly created a buzz within both organizations. Sales numbers increased by over 30% in just one quarter, and the number of account managers selling HP Networking products tripled.
HP/CDW featuring EdG
Illustration / Animation / Motion Graphics
Director / Editor
GRA | MTR